The purpose of Made in Grimsby is to create a marketing platform for Grimsby and Cleethorpes small businesses who cannot afford either financially, or time-wise, to run their own in-depth campaigns.
With that in mind, I have designed these Packages in such a way that will progressively help businesses to grow. Therefore, each Tier is intended for businesses at different stages from complete start-ups to long-term pros.
Below is some insight into the overall thinking behind each Package, that I hope will help you decide which package is the right one for you and your business.
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**This package is limited to six months for new business applications and businesses can only be added once**
Bronze is for when you’re ready to shout at the world “I’m here, I’m doing great, come and see me sparkle!”. Your social media will have content to share and if you tag me, I’ll do my best to promote it. This package will help to kick your online presence into gear, introducing you to a wider audience and getting your business into the spotlight with an Introduction, and the option for a Meet the Maker feature (additional one-off payment).
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Silver is for when you’re ready for a little extra push. If you’re a brand new member to MIG, you’ll be introduced in all your glory across Social Media and a blog post. If you’re upgrading from a previous package, you have the option of an interview to reintroduce you to the world or a blog post feature about anything relating to your business (this can be discussed).
At this stage you should have semi-regular activity on your social media accounts so you will receive monthly social media shoutouts that will inform a wider audience about what you’ve been up to highlighting why they should be checking you out.
An online visibility report at the beginning of membership will help you see what you’ve been doing well and what you can improve. For an additional one-off charge, you will be invited to check in on your Report at 6 months and 12 months, if you would like to analyse your progress.
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* An optional 6-month and/or 12-month review can be added for an extra one-off charge.
If upgrading from another package, instead of an Intro on Social Media, you will be eligible for a blog post feature relating to your business.
Gold is for when you’re ready to take control of your online presence. Discover your online visibility with a Diagnostics Report and find out how you can improve it. We will check in with this after 6 months and again at 12 months.
Promote events that are relevant to your audience, with allowance to put as many events as you want into the MIG Events Calendar. I’ll also help to promote your events.
Network with likeminded individuals and build valid connections. At this stage, you’ll be ready for ads on the main page and category pages to promote your ongoing awesome.
I’ll dedicate a post every week to what amazing stuff you’re up to.
If you’re upgrading from a previous package, you will get a blog post feature relating to your business.
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Patron is for businesses who are well-established within the community and are keen to support Made in Grimsby and the small businesses of Grimsby and Cleethorpes.
Opportunities for Patron Members include spearheading mentorships, being recommended B2B service providers, exclusive guest invites to networking events and most importantly helping to fund the future marketing campaigns for smaller businesses to help them grow and thrive, further boosting our local economy.
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Made in Grimsby creates valuable backlinks to your website to help boost your online presence which is an essential part of SEO. This is why I cannot stress enough the importance of a website.
Remember, being a member of Made in Grimsby isn’t about relying on me to promote you; I can only help you if you commit to some hardworking too. I can only share content you provide. MIG is an incredibly valuable investment in the growth of your business, however I cannot push you if there’s nothing for me to push. Creating an online presence is pointless if you have nothing to direct your new customer to (eg a website or an Instagram account that hasn’t been updated in 6-months). I basically cannot share content that doesn’t exist. So, if you stop pushing your business, I can’t push it either.
So, do not think that being a member of MIG will involve me doing all the hard work for you. I’m here to support you as much as possible, but you need to invest time too. If you’re struggling with time, reach out to me; I might be able to offer support. I am an experienced copywriter with 15 years experience writing web copy, creating and running websites, running successful social media accounts etc. Plus, if I can’t help, I guarantee I can connect you with a business who can…
Need product photos but don’t have the time to take them? I can introduce you to photographers. Need help with your financial paperwork? I can show you some accountants. Need help with your social media? I can help create a strategy designed around your business.
Want to stay up-to-date with the goings on of your favourite local businesses? Or maybe you love discovering new businesses? Sign up to the Made in Grimsby newsletter and you’ll receive a monthly update full of news and stories from around Grimsby and Cleethorpes. Absolutely no spamming. Guaranteed. Adverts from local businesses only!
©2022 Kat Musselwhite t/a Made In Grimsby | All rights reserved.